In this course students will explore how Artificial Intelligence is revolutionizing the marketing landscape, from data analysis and customer insights, to personalized communication and content creation. The course will emphasize strategic thinking and the responsible integration of AI into marketing practices. Hands-on exercises with AI-driven platforms will equip students with practical skills for implementing AI in marketing campaigns.
Prerequisites MKTG 250: Digital Marketing I, or permission of program director
Credits: 3

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