Public Relations, B.S.

First Year - First Semester

• COR 110 - Concepts of the Self
• COR 115 - Rhetoric of Self
• MCM 120 - Media and Society
• COM 110 - Public Speaking
• MTH XXX - Math Elective

First Year - Second Semester

• COR 120 - Concepts of Community
• COR 125 - The Rhetoric of Community
• MKT 110 - Marketing
• MCM 110 - Video Storytelling
• GDD 111 - Visual & Digital Fundamentals

Second Year - First Semester

• COR 2XX - 200-level COR course*
• COR 2XX - 200-level COR course*
• MCM 216 - Electronic Media Writing
• MKT 230 - Integrated Advertising
• MCM 210 - Principles of Public Relations

Second Year - Second Semester

• COR 2XX - 200-level COR course*
• COR 2XX - 200-level COR course*
• GDD 181 - Design Solutions
• MCM 215 - Business of Public Relations
• WRT 200 - Fundamentals of Journalism

*Note - 200 level Core courses

Third Year - First Semester

• COR 310 - The Global Condition *
• COR 320 - Global Studies II: Human Rights and Responsibilities *

• *Students not studying abroad in the spring semester should take 2 COR-330’s in the fall semester.

• GDD 206 - Web Design I OR
  MCM 230 - Social Media Production
    
• MCM 355 - Professional Communication Practices *Must be completed once in junior year*
• MCM 310 - Writing for Public Relations
• SCI XXX - Natural Science with a Lab

Third Year - Second Semester

• COR 330 - Local Contexts, Global Connect
• COR 330 - Local Contexts, Global Connect
   
• MCM 305 - Creativity & Conceptual Development OR
  WRT 205 - Online Journalism
    OR
  EVT 125 - Creating Event Experiences,Experiences
    
• MKT 210 - Consumer Behavior OR
  MKT 315 - Event Publicity, Promotion,&Sponsorship
      
• MCM 355 - Professional Communication Practices *Must be completed once in junior year*
• MKT 220 - Sport Marketing

Fourth Year - First Semester

• MCM 400 - Public Relations Campaign Dev & Mgt
• MCM 490 - Media Communication Internship OR XXX - Any 300 OR 400 level COM/MCM/MKT
• MKT 330 - Brand and Account Management OR
  MKT 340 - Nonprofit and Social Marketing
    OR
  MKT 410 - Advanced Advertising
    
• MKT 350 - Digital Marketing
• XXX - General Elective

Fourth Year - Second Semester

• CCC 410MCM - Media Communication Capstone
• MCM 405 - Issues in Public Relations
• XXX - Any 300 or 400 level MCM/MKT/COM course
• XXX - Any MCM/MKT/WRT/EVT/COM/EBC or GDD elective

Total Credits 120

Specialization