Marketing and Communication, B.S.

Professional Courses

• BRMD 110 - Visual Storytelling
• COMM 120 - Media and Society
• COMM 210 - Principles of Public Relations
• COMM 311 - Writing for Public Relations
• COMM 410 - Crisis Communication
• MCOM 305 - Creativity & Conceptual Development
• MGMT 230 - Financial Systems for Management
• MGMT 260 - Foundations of Project Management
• MGMT 380 - Business Innovation
• MKTG 200 - Principles of Marketing
• MKTG 210 - Consumer Behavior
• MKTG 250 - Introduction to Digital Marketing
• MKTG 270 - Integrated Marketing Communication
• COMM 470 - Marketing and Communication Capstone
• MGMT 370 - Business Information Literacy

Choose One Track:

Credits 60

General Education Courses

• COMM 130 - Interpersonal Communication
• COMM 270 - Intercultural Communication
• COMM 360 - Social Interaction/Digital Age
• CRIT 220 - Critical Inquiry
• ENGL 100 - The Writing Process
• ENGL 110 - Introduction to Using Evidence from Sources in Writing
• ENGL 315 - Writing in the Workplace OR WRIT 231  
• SOCI 200 - Social Justice Perspectives
• MATH 160 - Introduction to Logic and Probability
• MATH 170 - Introduction to Statistics and Data Visualization
• Science Course
• Human Thought & Creative Expression Course
• Human Behavior & Social Institutions Course
• Historical Perspectives Course

General Elective Credits: 18

Total Program Credits 120