Marketing and Communication, B.S.

Professional Courses

• MKCM 101 - Visual Storytelling
• MKCM 120 - Media and Society
• MKCM 210 - Principles of Public Relations
• MKCM 311 - Writing for Public Relations
• MKCM 410 - Crisis Communication
• MGMT 305 - Creativity & Conceptual Development
• ACCT 120 - Introduction to Financial Information
• MGMT 260 - Foundations of Project Management
• MGMT 380 - Business Innovation
• MKTG 200 - Principles of Marketing
• MKTG 210 - Consumer Behavior
• MKTG 250 - Introduction to Digital Marketing
• MKTG 270 - Integrated Marketing Communication
• MKCM 470 - Marketing and Communication Capstone
• MGMT 170 - Business Information Literacy
• ECON elective

Choose One Track:

Credits 60

B.S. General Education Requirement

• COMM 130 - Interpersonal Communication
• COMM 230 - Small Group Communication
• COMM 360 - Social Interaction/Digital Age
• CRIT 220 - Critical Inquiry

• *CRIT-200 may be substituted for CRIT-220

• ENGL 100 - The Writing Process
• ENGL 110 - Introduction to Using Evidence from Sources in Writing
• ENGL 315 - Writing in the Workplace OR WRIT 231 - Technical Writing  
• SOCI 200 - Social Justice Perspectives
• MATH 160 - Introduction to Logic and Probability
• MATH 170 - Introduction to Statistics and Data Visualization

• Take one Science Literacy course (4 credits)

• Take one Human Thought & Creative Expression Course (3 credits)

• Take one Human Behavior & Social Institutions Course (3 credits)

• Take one Historical Perspectives Course (3 credits)

General Elective Credits: 15

Total Program Credits 120