Digital Marketing and Technology, M.S.

Marketing Core

• MMKT 530 - Strategic Marketing in a Digital Environment
• MMKT 535 - Identifying, Attracting, and Retaining Customers
• MMKT 540 - Marketing Research, Analysis and Action

Digital Marketing and Technology Requirements

• MBA 518 - Technology As a Disruptive Force
• MMKT 545 - Digital and Social Media Marketing
• MMKT 555 - Increasing Digital Visibility: Paid, Owned, Earned
• MMKT 558 - Digital Marketing Intelligence for Decision Making
• MMKT 568 - Cybersecurity and Data Privacy for Marketers
• MMKT 570 - Omnichannel Strategy: Creating Integrated Customer Experiences

Marketing Grad Capstone

• MMKT 590 - Capstone: Strategic Marketing Project

Total Credits 30