BUS 120 - Marketing & the Organizational Mindset

Business decisions begin with a fundamental understanding of the marketplace. From target market to competition globalization to industry analysis, businesses must evaluate the marketing organizational management, and international implications of decision-making. Students explore the behavioral and business decision-making process for marketing and management as they are introduced to these strategic processes critical to business success. Students will learn how to build and function within successful teams as they engage with Vermont-based businesses to analyze and recommend solutions to real-world business challenges and opportunities.
Prerequisites: BUS-110 or permission of Assistant Dean
Credits: 3
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