Mar 28, 2024  
2012-2013 Undergraduate College Catalog 
    
2012-2013 Undergraduate College Catalog [ARCHIVED CATALOG]

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MGT 411B - Franchising Seminar


Students study the business model of franchising and perform a comparative analysis of the franchise agreements of several major franchises. Students investigate and analyze the pros and cons of launching a franchise using established franchises as models. The course covers multiple perspectives - why people buy a franchise, why people create a franchise and the cost/benefits of franchises.
Prerequisites: Complete MGT-120 OR MGT-365 OR MGT-270 OR by permission of,Dean.,Complete 60 credits.
Credits: 1
BUS



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