INV 210 - Creativity & Innov. in Bus.

Creative thinking skills are essential to generate fresh ideas that address complex business problems and opportunities. Students will learn about creativity from a multi-disciplinary perspective, develop confidence in their own flexible thinking abilities, learn how to practice creativity within a business I organizational framework, and appreciate how workplace environments affect creativity. Readings, case studies, class exercises, and projects will emphasize the role of applied creativity in areas such as business opportunity recognition, product design, customer service, and innovative management practices.
Prerequisites: MGT-100 OR BUS-120.,30 COMPLETED CREDITS.
Credits: 3