EMM 5350 - Digital Marketing

Students will learn how digital tools and multiple,platforms have created a wide range of marketing,options for organizations. Theoretical strategy,and hands-on tactics will illustrate the strategic,reasons for utilizing digital marketing and how to,use the tools most effectively. Student teams will,conduct a digital marketing audit and,recommendation plan for local businesses as a key,component of this class. Students will register,for and utilize advanced online marketing tools.
Prerequisite(s): Complete 30 credits and either BUS-120 or MKT-110.
Credit(s): 3