EBC 411E - IBT: Online Visibility

Creating online visibility for a business, service or product is becoming more complex as more and more tools become available. Moving outside the realm of advertising and building websites, this course will provide students with hands-on experience in using the web to disseminate information about their product or service in this examination of PR-oriented online tactics. E-mail marketing, RSS feeds, news release distribution viral marketing, and referrals will all be explored and utilized as students disseminate information utilizing online tools.
Prerequisites: MKT-110 + 90 completed credits or Continuing Professional Studies student.
Credits: 1
BUS