MKT 115 - Exploring Marketing

Students will engage in a hands-on, exploratory project designed to help them understand the world of Marketing and their major area of study. Building on theory and themes essential for marketing professionals, this introductory marketing course will emphasize current events, marketing careers and communication techniques. Students will conduct basic/preliminary research and make recommendations for marketing solutions for on campus student groups or other clients. Heavy emphasis will be placed on current tools utilized in the marketing profession.
Credits: 3
BUS