MKT 420 - Marketing Management

Emphasizes the hands-on application of marketing research and information-gathering techniques as basic tools for marketing decision making. Students will contract with a local business to solve marketing problems and develop an original project with a business client. This is a hybrid course which meets both face to face once per week and online through the use of an online course management system. Reliable internet access outside of the classroom is required.
Prerequisites: Must complete 105 credits before enrolling in this course. Marketing majors only.
Credits: 3
BUS