MKT 340 - Nonprofit and Social Marketing

Nonprofit and social marketing is geared toward furthering a cause, raising money or awareness and changing behavior. Students will engage in an integrated Service Learning project where they will help a non-profit with their marketing efforts. Guided reflection, in-depth examples and guest speakers will help students apply the material learned in the course. This course will utilize an online course management system for assignment submission, reflection and interaction outside of class. Reliable Internet access outside of class required.
Prerequisites: MKT-110 or BUS-120. Must complete 60 credits before taking this course.
Credits: 3
BUS