MKT 360 - Advanced Digital Marketing

Students will expand on what they learned in Digital Marketing by moving beyond making recommendations to actually running digital marketing campaigns. Students will be required to utilize analytics software to monitor website traffic, conduct cost per click campaigns on various online properties and social networks and utilize social tools to engage with their target market. They will make decisions based on metric analysis. Students will learn the privacy, ethical and legal implications of utilizing digital tools.
Prerequisites: MKT-355
Credits: 3
BUS