MKT 440 - Integrated Marketing Communication

Students will learn how to build an integrated communication strategy for a brand that encompasses all facets of marketing communication including Customer Relationship Management, Sales Direct Marketing, Digital Marketing, Advertising Public Relations and Brand Promotion. Students will also learn the legal aspects of communication they must adhere to, as well as-the writing and content creation requirements of each area. Students will select their own project client to build an IMC plan complete with budget.
Prerequisites: Complete 90 credits and complete either BUS-120 or MKT-110.
Credits: 3
BUS