BRD 410 - Broadcast Management and Programming

A study of the theory and practice of broadcast station management and programming. Students will develop an understanding of management in relation to decision making for broadcast outlets. Areas covered will include personnel, budget, government regulatory framework, problem solving, documenting and reporting, legal environment, ownership, and policy. This course also examines the structure of the industry as it relates to entertainment, information, and the audience including programming applications such as formats, genres, trends, program selection, scheduling, accountability and audience ratings methods and their impact. Critical standards are developed by introducing humanistic and scientific modes of program analysis. Students will conduct case study research related to their career direction.
Prerequisites: Must complete 90 credits prior to taking this course. Only open to Public Relations, Communication and Broadcast majors.
Credits: 3
CCM