Feb 25, 2024  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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EMM 595 - Managing Online Communities


Organizations must carefully manage their online communities. An online community manager must be a community advocate and brand evangelist who has savvy communication skills, can create content on multiple platforms, gather community input and measure success. Students will learn how to manage multiple online communities for a brand. Current case studies along with a hands-on project with a business will be used. Students will be required to sign up for multiple online accounts on a variety of services.
Credit(s): 3



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