MKCM 103 - Designing Promotional Materials

This course offers a holistic approach to designing promotional materials that effectively communicate brand messages across digital and print media. Students will learn essential design elements and apply branding considerations to various formats. Through practical assignments, students will conceptualize, design, and produce a range of promotional materials while learning approaches to effectively work with design and production teams and following industry-standard practices. Some basic art supplies will be required.
Credits: 3