Public Relations/Strategic Communication Concentration

Second Year - First Semester

• COR 2XX - 200 Level COR Course
• COR 2XX - 200 Level COR Course
• GDD 111 - Visual & Digital Fundamentals
• MCM 210 - Principles of Public Relations
• BRD 230 - Production of Social Media

Second Year - Second Semester

• COR 2XX - 200 Level COR Course
• COR 2XX - 200 Level COR Course
• WRT 200 - Fundamentals of Journalism
• GDD 181 - Design Solutions
• MCM 215 - Business of Public Relations

*Note - 200 level Core courses

Third Year - First Semester

• COR 310 - The Global Condition
• COR 320 - Global Studies II: Human Rights and Responsibilities
• MCM 310 - Writing for Public Relations
• MCM 355 - Professional Communication Practices
• MKT 350 - Digital Marketing
• GDD 203 - Form in Motion OR
  GDD 206 Web Design I
    OR
  EVT 125 Creating Event Experiences
     OR
  WRT 205 Online Journalism
    

Third Year - Second Semester

• COR 330 - Local Contexts, Global Connect
• COR 330 Local Contexts, Global Connect
    
• MKT 210 - Consumer Behavior OR
  EVT 315 Event Publicity, Promotion and Sponsorship
    OR
  EVT 240 Event Planning and Coordination
    
• SCI XXX - Science with a Lab
• General Elective

Fourth Year - First Semester

• MCM 400 - Public Relations Campaign Dev & Mgt
• CCC 410COM - Capstone Project in Communication
• MKT 330 - Brand and Account Management OR
  MKT 355 Digital Marketing Metrics and Analysis
    OR
  MKT 410 Advanced Advertising
    
• MCM 490 - Media Communication Internship OR COM/GDD/EVT/MCM/WRT 200 Level or Higher Course
• General Elective

Fourth Year - Second Semester

• MCM 475 - Communication Field Practicum
• MKT 430 - Strategic Community Management
• MKT 340 - Nonprofit and Social Marketing OR
  MKT 360 Advanced Digital Marketing
    OR
  MKT 440 Integrated Marketing Communication
    
• General Elective