EVT 340 - The Business of Event Management

This course will cover the planning and organization of special events, as well as the broader strategic and business aspects of event management. Topics will include concept development, proposals and agreements, site evaluation, budgeting, generating revenue, and coordination between multiple stakeholders and service providers. Special attention will be paid to risk management and techniques for ensuring the success of an event. Project-based learning exercises are supplemented by case studies and guest speakers. Students create a comprehensive operations manual for a multi-faceted event. (Offered Fall only)
Prerequisites: Complete EVT-240
Credits: 3
CCM