Public Relations/Strategic Communication Specialization

Second Year - First Semester

• BRD 230 - Production of Social Media
• COM 210 - Principles of Public Relations

Second Year - Second Semester

• COR 2XX - 200 Level COR Course
• COR 2XX - 200 Level COR Course
• WRT 200 - Fundamentals of Journalism
• COM 225 - Business of Public Relations

Note - 200 level Core courses

Third Year - First Semester

• COR 310 - The Global Condition
• COR 320 - Global Studies II: Human Rights and Responsibilities
• COM 311 - Writing for Public Relations
• COM 355 - Professional Communication Practices
• MKT 250 - Introduction to Digital Marketing

Third Year - Second Semester

• COR 330 - Local Contexts, Global Connect
• COR 330 Local Contexts, Global Connect
    
• MKT 210 - Consumer Behavior OR
  EVT 315 Event Publicity, Promotion and Sponsorship
    OR
  EVT 240 Event Planning and Coordination
    
• SCI XXX - Science with a Lab
• General Elective

Fourth Year - First Semester

• CCC 410COM - Capstone Project in Communication
• MKT 330 - Brand Management OR
  MKT 355 Digital Marketing Analytics
    OR
  MKT 410 Advanced Advertising
    
• COM 400 - Public Relations Campaign Dev & Mgt
• COM 490 - Media Communication Internship OR COM/GDD/EVT/MCM/WRT 200 Level or Higher Course
• General Elective

Fourth Year - Second Semester

• COM 475 - Communication Field Practicum
• MKT 430 - Strategic Community Management
• MKT 340 - Nonprofit and Social Marketing OR
  MKT 360 Advanced Digital Marketing
    OR
  MKT 270 Integrated Marketing Communication
    
• General Elective